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In an ambitious move to strengthen its presence in the field of artificial intelligence, Meta announced last week the integration of its AI assistant “Meta AI” on platforms such as Instagram, Facebook, WhatsApp and Messenger. Users can use the assistant directly in their feeds, chats and via the search function without having to leave the respective app.

With the introduction of “Meta AI”, the company wants to compete with OpenAI and its ChatGPT. To this end, the new language model Llama 3 was released, which according to Meta is on a par with, if not superior to, other LLMs, especially for tasks such as programming.

Meta has released two smaller versions of Llama 3, which are available for both Meta AI and developers. A larger, multimodal version of the model will be available in the coming weeks. Another important new feature is the improved image generation of the wizard, which is now able to generate animations such as GIFs and high-resolution images that dynamically adapt to user input.

Meta AI is gradually being rolled out worldwide

Meta AI is currently only available in the USA. However, Meta plans to offer the service in English in other countries such as Australia, Canada, Ghana, Jamaica, Malawi, New Zealand, Nigeria, Pakistan, Singapore, South Africa, Uganda, Zambia and Zimbabwe in the near future. Other countries and languages will follow. The assistant can already be used on Ray-Ban’s Meta Smart Glasses in the USA and will soon be available on the Meta Quest.

With these innovations, Meta is strategically positioning itself as a leading player in the rapidly growing artificial intelligence market. It remains to be seen to what extent Meta can keep up with OpenAI.

Here you can also find out more about the that took place at the end of November 2023 on the topic of The Race to Open-Source ChatGPT.