Speakers: Marco Schlauri, Andreas Schläpfer, Joeline Fruchi
Location: Colab & Café Auer & Co.
Best practices are not enough
Marco, Andreas and Joeline from Digital Leverage took up the topic of SEO and content trends in this pan.talk.
They emphasized why following guidelines alone often only leads to average results.
The three experts also emphasized that SEO and content strategies today require far more than traditional approaches.
New tools and tactics
A key aspect of the talk was the emphasis on the need to think outside the box and focus on approaches that have been proven in practice.
New tools and tactics developing in the industry are also to be considered to gain competitive advantage.
The concept of bot journey mapping was also discussed, with speakers explaining the importance of understanding the search intent and behavior of search engine crawlers in order to optimize content.
This approach makes it possible to target content to the needs of users and search engines.
Another focus of the presentation was the importance of E-E-A-T (Expertise, Experience, Authoritativeness and Trustworthiness) in the creation of content.
The speakers emphasized that increasing emphasis should be placed on high-quality and trustworthy content.
Authors should therefore be perceived as experts and the content should convey clear authority and credibility.
Marco, Andreas and Joeline also emphasized the importance of conversion-oriented content.
It is not enough to generate a lot of traffic.
It is crucial that the traffic is also converted into conversions.
Strategies for improving the conversion rate were also presented, including A/B testing and user-friendly landing pages.
Conclusion
The talk ended with the conclusion that a successful SEO and content strategy today requires more than just following best practices.
Continuous development, practical approaches and adapting to the needs of users and search engines are essential to achieve outstanding results.
