{"id":14920,"date":"2025-07-10T13:10:01","date_gmt":"2025-07-10T11:10:01","guid":{"rendered":"https:\/\/www.panter.ch\/?p=14920"},"modified":"2025-07-10T13:14:57","modified_gmt":"2025-07-10T11:14:57","slug":"user-centricity-and-ai","status":"publish","type":"post","link":"https:\/\/www.panter.ch\/en\/stories\/user-centricity-and-ai\/","title":{"rendered":"User-centricity and AI: impulses for modern design processes"},"content":{"rendered":"<p class=\"ai-optimize-6\">[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3 class=\"ai-optimize-6\">Table of contents<\/h3>\n<p class=\"ai-optimize-27\">[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"extra-color-3\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li class=\"ai-optimize-6\"><a href=\"https:\/\/www.panter.ch\/en\/stories\/user-centricity-and-ai\/#ch1\"><strong>How AI structures my UX work &#8211; and makes it more human<\/strong><\/a><\/li>\n<li class=\"ai-optimize-9\"><a href=\"https:\/\/www.panter.ch\/en\/stories\/user-centricity-and-ai\/#ch2\"><strong>AI as a sparring partner<\/strong><\/a><\/li>\n<li class=\"ai-optimize-10\"><a href=\"https:\/\/www.panter.ch\/en\/stories\/user-centricity-and-ai\/#ch3\"><strong>Structuring and clarity in design production<\/strong><\/a><\/li>\n<li class=\"ai-optimize-11\"><a href=\"https:\/\/www.panter.ch\/en\/stories\/user-centricity-and-ai\/#ch4\"><strong>More space for core work<\/strong><\/a><\/li>\n<li class=\"ai-optimize-12\"><a href=\"https:\/\/www.panter.ch\/en\/stories\/user-centricity-and-ai\/#ch5\"><strong>Conclusion: assistance instead of replacement<\/strong><\/a><\/li>\n<\/ul>\n<p class=\"ai-optimize-7\"> <\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;accent-color&#8221; animate=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;40px&#8221; top_padding_phone=&#8221;12vw&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;20px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; text_direction=&#8221;default&#8221; max_width=&#8221;800&#8243;]\n<h2 class=\"ai-optimize-978\">In a designer&#8217;s everyday life, there are countless decisions, considerations and creative processes &#8211; often simultaneously, rarely in a linear fashion.<br \/>\n<!-- notionvc: b7e8cefc-ee2a-4adf-ae0c-df03b6c37730 --><!-- notionvc: 310ed2f7-764c-4f29-8a48-5cfb13b44cce --><\/h2>\n<p class=\"ai-optimize-7\">[\/vc_column_text][nectar_gradient_text heading_tag=&#8221;h3&#8243; color=&#8221;extra-color-gradient-1&#8243; gradient_direction=&#8221;horizontal&#8221; text=&#8221;Creativity thrives on freedom, but productive work requires structure.&#8221; margin_top=&#8221;24&#8243; margin_bottom=&#8221;24&#8243;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<p class=\"ai-optimize-6\">In this field of tension, artificial intelligence (AI) has proven to be an unexpectedly valuable support for me. Not as a replacement for my work, but as a supplement, as a <strong>&#8220;little busy worker bee&#8221;<\/strong> that helps me to steer my creative chaos in an orderly direction. <\/p>\n<p class=\"ai-optimize-982\"><!-- notionvc: c1fe7125-be2d-437f-bc32-97ee0aa124da --><!-- notionvc: b7e8cefc-ee2a-4adf-ae0c-df03b6c37730 --><!-- notionvc: 310ed2f7-764c-4f29-8a48-5cfb13b44cce --><\/p>\n<p class=\"ai-optimize-29\">[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;40px&#8221; top_padding_phone=&#8221;12vw&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;ch1&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;10px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2 class=\"ai-optimize-983\">How AI structures my UX work &#8211; and makes it more human<\/h2>\n<p class=\"ai-optimize-984\"><!-- notionvc: ce40a270-6aaf-45a3-9369-361feaac1546 --><\/p>\n<p class=\"ai-optimize-985\">[\/vc_column_text][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221; text_direction=&#8221;default&#8221;]\n<p class=\"ai-optimize-269\">User experience design (UX) combines subjective user experiences with objectively founded design principles. The experience of a product is individually shaped by emotions, expectations, needs, usage contexts and personal experiences. What is intuitive and comprehensible for one user may be confusing or incomprehensible for another. These psychological dimensions make UX a <em>challenging<\/em> and deeply <em>human discipline<\/em>. Artificial intelligence, on the other hand, cannot comprehend these complex factors &#8211; it has neither intuition nor an understanding of cultural contexts or human needs.    <\/p>\n<p class=\"ai-optimize-18\"><!-- notionvc: 2854c8be-af81-460f-a385-9e20e94f8491 -->[\/nectar_highlighted_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3 class=\"ai-optimize-19\">Thanks to AI, there is more space for the essentials<\/h3>\n<p class=\"ai-optimize-7\">[\/vc_column_text][nectar_highlighted_text color_type=&#8221;regular&#8221; text_color=&#8221;#000000&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221; text_direction=&#8221;default&#8221;]\n<p class=\"ai-optimize-269\">However, this is precisely why I particularly appreciate AI: it <em>frees me up<\/em> for those aspects that require real human empathy, in-depth research and targeted knowledge building. AI <em>takes on repeatable tasks<\/em> and helps me to <em>structure complex thought processes<\/em> &#8211; so that I have <em>more time<\/em> for user focus, in-depth analysis and the actual core issue &#8211; the added value of a product. <\/p>\n<p class=\"ai-optimize-987\"><!-- notionvc: 2854c8be-af81-460f-a385-9e20e94f8491 --><\/p>\n<p class=\"ai-optimize-21\">[\/nectar_highlighted_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3 class=\"ai-optimize-49\">AI can help. But UX needs human judgment <\/h3>\n<p class=\"ai-optimize-8\">[\/vc_column_text][nectar_highlighted_text color_type=&#8221;regular&#8221; text_color=&#8221;#000000&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221; text_direction=&#8221;default&#8221;]\n<p class=\"ai-optimize-269\">Another central component of UX &#8211; and one that is often underestimated &#8211; is the <em>consulting component<\/em>. Whether it&#8217;s about user-centricity in product design, the involvement of stakeholders or strategic decisions: UX often also means translating between technology, business and user needs. This role is particularly relevant when it comes to topics such as accessibility on the web. These require not only technical expertise, but also a deep understanding of social responsibility, diversity and legal frameworks. AI can provide support here &#8211; for example in the analysis of existing systems. However, prioritizing, classifying and communicating these issues remains a <em>clear human task<\/em>.     <\/p>\n<p class=\"ai-optimize-988\"><!-- notionvc: 2854c8be-af81-460f-a385-9e20e94f8491 --><\/p>\n<p class=\"ai-optimize-23\">[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;40px&#8221; top_padding_phone=&#8221;12vw&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;ch2&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;10px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2 class=\"ai-optimize-604\">AI as a sparring partner<\/h2>\n<p class=\"ai-optimize-989\"><!-- notionvc: d8dacc4a-a524-4930-8edc-9a4ef7ab3761 --><\/p>\n<p class=\"ai-optimize-990\">[\/vc_column_text][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221; text_direction=&#8221;default&#8221;]\n<p class=\"ai-optimize-648\">AI has proven to be a sparring partner for me, especially in phases of creative blockages. In moments when you are stuck in your thoughts, it can show you new perspectives, give you food for thought or simply help you sort your thoughts. It is a <em>tool<\/em> &#8211; similar to a blank whiteboard or a good brainstorming session with colleagues. The key difference: it is immediately and constantly available and responds in seconds.   <\/p>\n<p class=\"ai-optimize-651\"><!-- notionvc: f63ca55f-7b73-4ac5-991b-5d7263176e02 --><!-- notionvc: 47fed2a7-6e09-4ee8-8fde-600735330e55 --><\/p>\n<p class=\"ai-optimize-24\">[\/nectar_highlighted_text][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221; text_direction=&#8221;default&#8221;]\n<p class=\"ai-optimize-6\">A good example of this is the preparation of <a href=\"https:\/\/www.panter.ch\/en\/customer-journey-workshop\/\">customer journey workshops<\/a>. What used to require a lot of manual planning, content structuring and sorting of materials can now be done much more efficiently with AI. I use it to cluster topics, develop storylines, anticipate possible questions or create workshop scripts. It is similarly helpful when creating presentations or visualizing product ideas. It helps to make the famous <strong>&#8220;red thread&#8221;<\/strong> visible and anchor it in the right places.    <\/p>\n<p class=\"ai-optimize-9\">[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;40px&#8221; top_padding_phone=&#8221;12vw&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;ch3&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;10px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;&#8221; text_direction=&#8221;default&#8221; max_width=&#8221;700&#8243;]\n<h2 class=\"ai-optimize-992\">Structuring and clarity in design production<\/h2>\n<p class=\"ai-optimize-993\"><!-- notionvc: d8dacc4a-a524-4930-8edc-9a4ef7ab3761 --><\/p>\n<p class=\"ai-optimize-994\">[\/vc_column_text][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221; text_direction=&#8221;default&#8221;]Design production and prototyping also benefit in my opinion. Instead of spending time on repetitive routine tasks, I can come <em>up with functional designs faster<\/em> with the help of AI. Text generation, collecting ideas for UI patterns, layouts or quickly sketching user flows &#8211; many of these tasks can now be significantly accelerated using AI.[\/nectar_highlighted_text][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221; text_direction=&#8221;default&#8221;]\n<p class=\"ai-optimize-791\">But here too, the quality of the output depends largely on the input. The right prompt does not guarantee a perfect answer &#8211; it merely increases the probability of obtaining a precise answer. To achieve usable results, I need to give <em>clear, structured instructions<\/em>. This forces me to sharpen my thoughts, formulate requirements in a targeted manner and, in particular, to better understand my target group. In this sense, working with AI also sharpens my own clarity &#8211; an often underestimated but valuable side effect.    <\/p>\n<p class=\"ai-optimize-31\">[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;40px&#8221; top_padding_phone=&#8221;12vw&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;ch4&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;10px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;&#8221; text_direction=&#8221;default&#8221; max_width=&#8221;700&#8243;]\n<h2 class=\"ai-optimize-996\">More space for core work<\/h2>\n<p class=\"ai-optimize-997\"><!-- notionvc: d8dacc4a-a524-4930-8edc-9a4ef7ab3761 -->[\/vc_column_text][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221; text_direction=&#8221;default&#8221;]\n<p class=\"ai-optimize-898\">By letting AI help me with repetitive tasks, I gain back valuable time. Time that I can invest in the real essence of my job: Identifying the <em>added value of a product<\/em> and aligning this precisely with the needs of the user &#8211; not to mention design and the staging of a brand. This space is invaluable, especially in the conception phase, when the aim is to distil a focused solution from many loose ideas.  <\/p>\n<p class=\"ai-optimize-32\">[\/nectar_highlighted_text][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221; text_direction=&#8221;default&#8221;]\n<p class=\"ai-optimize-791\">Of course, I always work in accordance with the applicable data protection guidelines. Sensitive or personal data has no place in AI-based tools. Awareness of <a href=\"https:\/\/www.edoeb.admin.ch\/de\/2025-de\">data security in Switzerland<\/a> is an integral part of my workflow, especially when working with external tools or generative text models.  <\/p>\n<p class=\"ai-optimize-10\">[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;accent-color&#8221; animate=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;ch5&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2 class=\"ai-optimize-951\" data-start=\"483\" data-end=\"553\">Conclusion: assistance instead of replacement<\/h2>\n<p class=\"ai-optimize-1000\">[\/vc_column_text][nectar_highlighted_text color_type=&#8221;regular&#8221; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221; text_direction=&#8221;default&#8221;]For me, AI is not a substitute for creativity, empathy or conceptual thinking &#8211; rather, it is an <em>assistant at eye level<\/em> that has my back in many situations. It forces me to have structure, gives me speed and broadens my perspectives. In a profession that oscillates between intuition and analysis, between inspiration and implementation, that&#8217;s an asset.  <\/p>\n<p class=\"ai-optimize-1001\">Anyone who integrates AI into the creative process will realize this: It doesn&#8217;t change what we design, but how we do it &#8211; and thus creates <em>new scope<\/em> for what really matters: <strong>good, relevant, human design.<\/strong><\/p>\n<p class=\"ai-optimize-33\">[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<p class=\"ai-optimize-8\">[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>Sabine explains how she uses AI as an assistant at eye level, which gives her more freedom for real UX.<\/p>\n","protected":false},"author":3,"featured_media":14969,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[276,360,274,300],"tags":[],"class_list":["post-14920","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai-data-en","category-ai-trends","category-blog-en","category-design-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>User-centricity and AI: impulses for modern design processes<\/title>\n<meta name=\"description\" content=\"User centricity and AI: Sabine explains how AI helps her to steer creative chaos in an orderly direction.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.panter.ch\/en\/stories\/user-centricity-and-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"User-centricity and AI: impulses for modern design processes\" \/>\n<meta property=\"og:description\" content=\"User centricity and AI: Sabine explains how AI helps her to steer creative chaos in an orderly direction.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.panter.ch\/en\/stories\/user-centricity-and-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"Panter AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/panterch\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-10T11:10:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-10T11:14:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.panter.ch\/wp-content\/uploads\/nutzerzentrierung_und_ki-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roberto\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@panterch\" \/>\n<meta name=\"twitter:site\" content=\"@panterch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roberto\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/stories\\\/user-centricity-and-ai\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/stories\\\/user-centricity-and-ai\\\/\"},\"author\":{\"name\":\"Roberto\",\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/#\\\/schema\\\/person\\\/17955a8092d4a5671347f2f158635479\"},\"headline\":\"User-centricity and AI: impulses for modern design processes\",\"datePublished\":\"2025-07-10T11:10:01+00:00\",\"dateModified\":\"2025-07-10T11:14:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/stories\\\/user-centricity-and-ai\\\/\"},\"wordCount\":2978,\"publisher\":{\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/stories\\\/user-centricity-and-ai\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.panter.ch\\\/wp-content\\\/uploads\\\/ux-nutzerzentrierung-workshop-scaled.jpeg\",\"articleSection\":[\"AI &amp; Data\",\"AI Trends\",\"Blog\",\"Design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/stories\\\/user-centricity-and-ai\\\/\",\"url\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/stories\\\/user-centricity-and-ai\\\/\",\"name\":\"User-centricity and AI: impulses for modern design processes\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/stories\\\/user-centricity-and-ai\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/stories\\\/user-centricity-and-ai\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.panter.ch\\\/wp-content\\\/uploads\\\/ux-nutzerzentrierung-workshop-scaled.jpeg\",\"datePublished\":\"2025-07-10T11:10:01+00:00\",\"dateModified\":\"2025-07-10T11:14:57+00:00\",\"description\":\"User centricity and AI: Sabine explains how AI helps her to steer creative chaos in an orderly direction.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/stories\\\/user-centricity-and-ai\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.panter.ch\\\/en\\\/stories\\\/user-centricity-and-ai\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/stories\\\/user-centricity-and-ai\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.panter.ch\\\/wp-content\\\/uploads\\\/ux-nutzerzentrierung-workshop-scaled.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.panter.ch\\\/wp-content\\\/uploads\\\/ux-nutzerzentrierung-workshop-scaled.jpeg\",\"width\":2560,\"height\":1920,\"caption\":\"Zwei l\u00e4chelnde Menschen, die an einem Schreibtisch an Laptops arbeiten. Hinter ihnen deutet ein Whiteboard mit bunten Klebezetteln auf eine kollaborative Atmosph\u00e4re hin, die sich auf Nutzerzentrierung und KI konzentriert, und die durch ein nahes Fenster in helles Tageslicht getaucht wird.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/stories\\\/user-centricity-and-ai\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/salient-architect-landing\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"User-centricity and AI: impulses for modern design processes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/\",\"name\":\"Panter AG\",\"description\":\"Smarter, better, human.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/#organization\",\"name\":\"Panter AG\",\"alternateName\":\"Panter\",\"url\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.panter.ch\\\/wp-content\\\/uploads\\\/Panter_Favicon_696x696.jpg\",\"contentUrl\":\"https:\\\/\\\/www.panter.ch\\\/wp-content\\\/uploads\\\/Panter_Favicon_696x696.jpg\",\"width\":696,\"height\":696,\"caption\":\"Panter AG\"},\"image\":{\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/panterch\",\"https:\\\/\\\/x.com\\\/panterch\",\"https:\\\/\\\/ch.linkedin.com\\\/company\\\/panter-ch\",\"https:\\\/\\\/www.instagram.com\\\/panter.ch\\\/\",\"https:\\\/\\\/github.com\\\/panter\"],\"description\":\"Wir von Panter sind Macher und Techies mit interdisziplin\u00e4rem Know-how \u2013 von Softwareentwicklung \u00fcber Design bis zu AI-Expertise. Mit innovativen, nutzerzentrierten L\u00f6sungen, modernster Technologie und einem starken Netzwerk entwickeln wir Services, die Ihre Nutzer begeistern und Ihr Unternehmen voranbringen. Als Schweizer Software- und Beratungsunternehmen stehen wir f\u00fcr Qualit\u00e4t, Innovationskraft und partnerschaftliche Zusammenarbeit \u2013 mit Herz und Verstand.\",\"email\":\"hello@panter.ch\",\"telephone\":\"+41 44 500 29 04\",\"legalName\":\"Panter AG\",\"foundingDate\":\"2005-01-01\",\"vatID\":\"CHE-262.202.358\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/#\\\/schema\\\/person\\\/17955a8092d4a5671347f2f158635479\",\"name\":\"Roberto\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/63049a62ffa6445b337ce3fa0e7ad5dbf289f7541d5f9e0f10d871cc3b4241a8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/63049a62ffa6445b337ce3fa0e7ad5dbf289f7541d5f9e0f10d871cc3b4241a8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/63049a62ffa6445b337ce3fa0e7ad5dbf289f7541d5f9e0f10d871cc3b4241a8?s=96&d=mm&r=g\",\"caption\":\"Roberto\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"User-centricity and AI: impulses for modern design processes","description":"User centricity and AI: Sabine explains how AI helps her to steer creative chaos in an orderly direction.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.panter.ch\/en\/stories\/user-centricity-and-ai\/","og_locale":"en_US","og_type":"article","og_title":"User-centricity and AI: impulses for modern design processes","og_description":"User centricity and AI: Sabine explains how AI helps her to steer creative chaos in an orderly direction.","og_url":"https:\/\/www.panter.ch\/en\/stories\/user-centricity-and-ai\/","og_site_name":"Panter AG","article_publisher":"https:\/\/www.facebook.com\/panterch","article_published_time":"2025-07-10T11:10:01+00:00","article_modified_time":"2025-07-10T11:14:57+00:00","og_image":[{"width":2560,"height":1920,"url":"https:\/\/www.panter.ch\/wp-content\/uploads\/nutzerzentrierung_und_ki-scaled.jpg","type":"image\/jpeg"}],"author":"Roberto","twitter_card":"summary_large_image","twitter_creator":"@panterch","twitter_site":"@panterch","twitter_misc":{"Written by":"Roberto","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.panter.ch\/en\/stories\/user-centricity-and-ai\/#article","isPartOf":{"@id":"https:\/\/www.panter.ch\/en\/stories\/user-centricity-and-ai\/"},"author":{"name":"Roberto","@id":"https:\/\/www.panter.ch\/en\/#\/schema\/person\/17955a8092d4a5671347f2f158635479"},"headline":"User-centricity and AI: impulses for modern design processes","datePublished":"2025-07-10T11:10:01+00:00","dateModified":"2025-07-10T11:14:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.panter.ch\/en\/stories\/user-centricity-and-ai\/"},"wordCount":2978,"publisher":{"@id":"https:\/\/www.panter.ch\/en\/#organization"},"image":{"@id":"https:\/\/www.panter.ch\/en\/stories\/user-centricity-and-ai\/#primaryimage"},"thumbnailUrl":"https:\/\/www.panter.ch\/wp-content\/uploads\/ux-nutzerzentrierung-workshop-scaled.jpeg","articleSection":["AI &amp; Data","AI Trends","Blog","Design"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.panter.ch\/en\/stories\/user-centricity-and-ai\/","url":"https:\/\/www.panter.ch\/en\/stories\/user-centricity-and-ai\/","name":"User-centricity and AI: impulses for modern design processes","isPartOf":{"@id":"https:\/\/www.panter.ch\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.panter.ch\/en\/stories\/user-centricity-and-ai\/#primaryimage"},"image":{"@id":"https:\/\/www.panter.ch\/en\/stories\/user-centricity-and-ai\/#primaryimage"},"thumbnailUrl":"https:\/\/www.panter.ch\/wp-content\/uploads\/ux-nutzerzentrierung-workshop-scaled.jpeg","datePublished":"2025-07-10T11:10:01+00:00","dateModified":"2025-07-10T11:14:57+00:00","description":"User centricity and AI: Sabine explains how AI helps her to steer creative chaos in an orderly direction.","breadcrumb":{"@id":"https:\/\/www.panter.ch\/en\/stories\/user-centricity-and-ai\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.panter.ch\/en\/stories\/user-centricity-and-ai\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.panter.ch\/en\/stories\/user-centricity-and-ai\/#primaryimage","url":"https:\/\/www.panter.ch\/wp-content\/uploads\/ux-nutzerzentrierung-workshop-scaled.jpeg","contentUrl":"https:\/\/www.panter.ch\/wp-content\/uploads\/ux-nutzerzentrierung-workshop-scaled.jpeg","width":2560,"height":1920,"caption":"Zwei l\u00e4chelnde Menschen, die an einem Schreibtisch an Laptops arbeiten. Hinter ihnen deutet ein Whiteboard mit bunten Klebezetteln auf eine kollaborative Atmosph\u00e4re hin, die sich auf Nutzerzentrierung und KI konzentriert, und die durch ein nahes Fenster in helles Tageslicht getaucht wird."},{"@type":"BreadcrumbList","@id":"https:\/\/www.panter.ch\/en\/stories\/user-centricity-and-ai\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.panter.ch\/en\/salient-architect-landing\/"},{"@type":"ListItem","position":2,"name":"User-centricity and AI: impulses for modern design processes"}]},{"@type":"WebSite","@id":"https:\/\/www.panter.ch\/en\/#website","url":"https:\/\/www.panter.ch\/en\/","name":"Panter AG","description":"Smarter, better, human.","publisher":{"@id":"https:\/\/www.panter.ch\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.panter.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.panter.ch\/en\/#organization","name":"Panter AG","alternateName":"Panter","url":"https:\/\/www.panter.ch\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.panter.ch\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.panter.ch\/wp-content\/uploads\/Panter_Favicon_696x696.jpg","contentUrl":"https:\/\/www.panter.ch\/wp-content\/uploads\/Panter_Favicon_696x696.jpg","width":696,"height":696,"caption":"Panter AG"},"image":{"@id":"https:\/\/www.panter.ch\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/panterch","https:\/\/x.com\/panterch","https:\/\/ch.linkedin.com\/company\/panter-ch","https:\/\/www.instagram.com\/panter.ch\/","https:\/\/github.com\/panter"],"description":"Wir von Panter sind Macher und Techies mit interdisziplin\u00e4rem Know-how \u2013 von Softwareentwicklung \u00fcber Design bis zu AI-Expertise. Mit innovativen, nutzerzentrierten L\u00f6sungen, modernster Technologie und einem starken Netzwerk entwickeln wir Services, die Ihre Nutzer begeistern und Ihr Unternehmen voranbringen. Als Schweizer Software- und Beratungsunternehmen stehen wir f\u00fcr Qualit\u00e4t, Innovationskraft und partnerschaftliche Zusammenarbeit \u2013 mit Herz und Verstand.","email":"hello@panter.ch","telephone":"+41 44 500 29 04","legalName":"Panter AG","foundingDate":"2005-01-01","vatID":"CHE-262.202.358","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"11","maxValue":"50"}},{"@type":"Person","@id":"https:\/\/www.panter.ch\/en\/#\/schema\/person\/17955a8092d4a5671347f2f158635479","name":"Roberto","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/63049a62ffa6445b337ce3fa0e7ad5dbf289f7541d5f9e0f10d871cc3b4241a8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/63049a62ffa6445b337ce3fa0e7ad5dbf289f7541d5f9e0f10d871cc3b4241a8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/63049a62ffa6445b337ce3fa0e7ad5dbf289f7541d5f9e0f10d871cc3b4241a8?s=96&d=mm&r=g","caption":"Roberto"}}]}},"_links":{"self":[{"href":"https:\/\/www.panter.ch\/en\/wp-json\/wp\/v2\/posts\/14920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.panter.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.panter.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.panter.ch\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.panter.ch\/en\/wp-json\/wp\/v2\/comments?post=14920"}],"version-history":[{"count":8,"href":"https:\/\/www.panter.ch\/en\/wp-json\/wp\/v2\/posts\/14920\/revisions"}],"predecessor-version":[{"id":14962,"href":"https:\/\/www.panter.ch\/en\/wp-json\/wp\/v2\/posts\/14920\/revisions\/14962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.panter.ch\/en\/wp-json\/wp\/v2\/media\/14969"}],"wp:attachment":[{"href":"https:\/\/www.panter.ch\/en\/wp-json\/wp\/v2\/media?parent=14920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.panter.ch\/en\/wp-json\/wp\/v2\/categories?post=14920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.panter.ch\/en\/wp-json\/wp\/v2\/tags?post=14920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}