{"id":15313,"date":"2025-08-04T10:11:23","date_gmt":"2025-08-04T08:11:23","guid":{"rendered":"https:\/\/www.panter.ch\/?p=15313"},"modified":"2025-08-12T15:38:36","modified_gmt":"2025-08-12T13:38:36","slug":"ethical-ai-starts-with-the-prompt","status":"publish","type":"post","link":"https:\/\/www.panter.ch\/en\/stories\/ethical-ai-starts-with-the-prompt\/","title":{"rendered":"Ethical AI starts with the prompt"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3>Table of contents<\/h3>\n[\/vc_column_text]<div class=\"nectar-fancy-ul link_style_underline nectar-link-underline-effect\" data-list-icon=\"fa fa-arrow-down\" data-animation=\"true\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li><a href=\"https:\/\/www.panter.ch\/en\/stories\/ethical-ai-starts-with-the-prompt\/#ch1\"><b>How the EU defines trustworthy AI<\/b><\/a><\/li>\n<li><strong><a href=\"https:\/\/www.panter.ch\/en\/stories\/ethical-ai-starts-with-the-prompt\/#ch2\">What does it mean to interact ethically with AI?<\/a><!-- notionvc: 2f354177-32c3-441f-ac22-cfc34d693a09 --><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.panter.ch\/en\/stories\/ethical-ai-starts-with-the-prompt\/#ch3\">To summarize: Responsibility begins with input<\/a><!-- notionvc: 4f5cd5cf-9a1f-4a05-bb80-042c603d18f7 --><\/strong><br \/>\n<!-- notionvc: f9c95263-26ba-4eff-ab55-a1689fc4cb71 --><\/li>\n<\/ul>\n <\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221; animate=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;40px&#8221; top_padding_phone=&#8221;12vw&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;20px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;&#8221; text_direction=&#8221;default&#8221; max_width=&#8221;800&#8243;]\n<h3>Ethics is not just an accessory, but the guideline for dealing with the complex challenges of artificial intelligence. Only with a clear ethical understanding can it be ensured that AI systems not only function technically, but also serve people and create social benefits.<\/h3>\n<p><!-- notionvc: b7e8cefc-ee2a-4adf-ae0c-df03b6c37730 --><!-- notionvc: 310ed2f7-764c-4f29-8a48-5cfb13b44cce -->[\/vc_column_text][nectar_highlighted_text color_type=&#8221;regular&#8221; highlight_color=&#8221;#7000FF&#8221; text_color=&#8221;#000000&#8243; style=&#8221;regular_underline&#8221; highlight_expansion=&#8221;default&#8221; underline_thickness=&#8221;1px&#8221; text_direction=&#8221;default&#8221;]AI is increasingly changing how we live, work and communicate. With this development comes a growing <em>responsibility<\/em> to use AI consciously and responsibly. <em>Ethics<\/em> play a central role here, because AI is <em>not neutral<\/em>: it reflects the values, perspectives and intentions of those who develop and use it.<\/p>\n<p><!-- notionvc: 2854c8be-af81-460f-a385-9e20e94f8491 -->[\/nectar_highlighted_text][nectar_highlighted_text color_type=&#8221;regular&#8221; highlight_color=&#8221;#7000FF&#8221; text_color=&#8221;#000000&#8243; style=&#8221;regular_underline&#8221; highlight_expansion=&#8221;default&#8221; underline_thickness=&#8221;1px&#8221; text_direction=&#8221;default&#8221;]A key aspect in the ethical use of AI is that we as humans have <em>control<\/em> over the input. Algorithms react to the information we give them &#8211; be it text, data or commands. It is therefore crucial to know the <em>target group<\/em> precisely and to clearly define the <em>purpose<\/em> of the use of AI. The more precise and conscious the input is, the more relevant and responsible the output will be.<\/p>\n<p><!-- notionvc: 2854c8be-af81-460f-a385-9e20e94f8491 -->[\/nectar_highlighted_text][nectar_highlighted_text color_type=&#8221;regular&#8221; highlight_color=&#8221;#7000FF&#8221; text_color=&#8221;#000000&#8243; style=&#8221;regular_underline&#8221; highlight_expansion=&#8221;default&#8221; underline_thickness=&#8221;1px&#8221; text_direction=&#8221;default&#8221;]Unclear or biased input can not only lead to unusable results, but also increase <em>ethical risks<\/em> such as discrimination, manipulation or abuse. Only when developers, users and decision-makers understand the value of clear communication and targeted input can AI systems be created that are transparent, fair and trustworthy.<\/p>\n<p><!-- notionvc: 2854c8be-af81-460f-a385-9e20e94f8491 -->[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;40px&#8221; top_padding_phone=&#8221;12vw&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;ch1&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;10px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2>How the EU defines trustworthy AI<\/h2>\n<p><!-- notionvc: 6c12655d-e77c-4ca4-847b-8e7987a79330 -->[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]According to the European Commission&#8217;s <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/library\/ethics-guidelines-trustworthy-ai\">Ethics Guidelines for Trustworthy AI<\/a>, AI must be human-centered and meet the following requirements:[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-check\" data-animation=\"true\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"5px\" data-alignment=\"left\"> \n<ul>\n<li><b>Human autonomy and supervision: <\/b><span style=\"font-weight: 400;\">AI systems should enable people to make informed decisions <\/span><span style=\"font-weight: 400;\">and at the same time enable appropriate control.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Technical robustness and safety: <\/b><span style=\"font-weight: 400;\">They must work reliably and safely &#8211; even in the event of a fault.<\/span><\/li>\n<li aria-level=\"1\"><b>Data protection and data quality: <\/b><span style=\"font-weight: 400;\">The protection of personal data and the integrity of data are essential.<\/span><\/li>\n<li aria-level=\"1\"><b>Transparency: <\/b><span style=\"font-weight: 400;\">AI processes must be comprehensible and easy to understand.<\/span><\/li>\n<li aria-level=\"1\"><b>Diversity, non-discrimination and fairness: <\/b><span style=\"font-weight: 400;\">Distortions and discrimination must be avoided.<\/span><\/li>\n<li aria-level=\"1\"><b>Social and ecological well-being: <\/b><span style=\"font-weight: 400;\">AI should be developed sustainably and for the benefit of all.<\/span><\/li>\n<li aria-level=\"1\"><b>Accountability: <\/b><span style=\"font-weight: 400;\">Responsibility and control mechanisms must be guaranteed.<\/span><\/li>\n<\/ul>\n <\/div>[vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]These principles show: Ethics begins with an awareness of the context, purpose and target group of an AI &#8211; and does not end with the technology, but with its responsible design and application.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;40px&#8221; top_padding_phone=&#8221;12vw&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;ch2&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;10px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2>What does it mean to interact ethically with AI?<\/h2>\n<p><!-- notionvc: 6c12655d-e77c-4ca4-847b-8e7987a79330 -->[\/vc_column_text][nectar_highlighted_text color_type=&#8221;regular&#8221; highlight_color=&#8221;#7000FF&#8221; text_color=&#8221;#000000&#8243; style=&#8221;regular_underline&#8221; highlight_expansion=&#8221;default&#8221; underline_thickness=&#8221;1px&#8221; text_direction=&#8221;default&#8221;]Interacting ethically with AI means being aware of the <em>consequences<\/em> of one&#8217;s own actions, especially when using, developing or applying AI systems. It means dealing responsibly with data, inputs and results without unconsciously transferring one&#8217;s own prejudices or unreflected assumptions.<\/p>\n<p><!-- notionvc: 456ec290-f57c-4074-b5b4-730b42297b7e --><!-- notionvc: 2854c8be-af81-460f-a385-9e20e94f8491 -->[\/nectar_highlighted_text][nectar_highlighted_text color_type=&#8221;regular&#8221; highlight_color=&#8221;#7000FF&#8221; text_color=&#8221;#000000&#8243; style=&#8221;regular_underline&#8221; highlight_expansion=&#8221;default&#8221; underline_thickness=&#8221;1px&#8221; text_direction=&#8221;default&#8221;]<em>An ethical approach encompasses several aspects:<\/em><\/p>\n<p><!-- notionvc: 456ec290-f57c-4074-b5b4-730b42297b7e --><!-- notionvc: 2854c8be-af81-460f-a385-9e20e94f8491 -->[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;40px&#8221; top_padding_phone=&#8221;12vw&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;10px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;&#8221; text_direction=&#8221;default&#8221; max_width=&#8221;700&#8243;]\n<h3>Contextual understanding<\/h3>\n<p><!-- notionvc: d8dacc4a-a524-4930-8edc-9a4ef7ab3761 -->[\/vc_column_text][nectar_highlighted_text color_type=&#8221;regular&#8221; highlight_color=&#8221;#7000FF&#8221; text_color=&#8221;#000000&#8243; style=&#8221;regular_underline&#8221; highlight_expansion=&#8221;default&#8221; underline_thickness=&#8221;1px&#8221; text_direction=&#8221;default&#8221;]<span style=\"font-weight: 400;\">AI does not react &#8220;intelligently&#8221; in the human sense &#8211; it processes information purely on the basis of data. That&#8217;s why context is key: <\/span>[\/nectar_highlighted_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-check\" data-animation=\"true\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"5px\" data-alignment=\"left\"> \n<ul>\n<li>Who uses AI?<\/li>\n<li>What is it used for?<\/li>\n<li>In which environment or for which target group is it intended?<\/li>\n<\/ul>\n <\/div>[nectar_highlighted_text color_type=&#8221;regular&#8221; highlight_color=&#8221;#7000FF&#8221; text_color=&#8221;#000000&#8243; style=&#8221;regular_underline&#8221; highlight_expansion=&#8221;default&#8221; underline_thickness=&#8221;1px&#8221; text_direction=&#8221;default&#8221;]Without this clarity, misunderstandings, misinterpretations or even unintentional discrimination can arise.[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;40px&#8221; top_padding_phone=&#8221;12vw&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;10px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;&#8221; text_direction=&#8221;default&#8221; max_width=&#8221;700&#8243;]\n<h3>Transparent target definition<\/h3>\n<p><!-- notionvc: d8dacc4a-a524-4930-8edc-9a4ef7ab3761 -->[\/vc_column_text][nectar_highlighted_text color_type=&#8221;regular&#8221; highlight_color=&#8221;#7000FF&#8221; text_color=&#8221;#000000&#8243; style=&#8221;regular_underline&#8221; highlight_expansion=&#8221;default&#8221; underline_thickness=&#8221;1px&#8221; text_direction=&#8221;default&#8221;]An ethical AI design begins with the question: What should this system do &#8211; and for whom? Only when these questions are clearly answered can inputs be designed sensibly and results correctly classified.[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;40px&#8221; top_padding_phone=&#8221;12vw&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;10px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;&#8221; text_direction=&#8221;default&#8221; max_width=&#8221;700&#8243;]\n<h3>Precision instead of opinion<\/h3>\n<p><!-- notionvc: d8dacc4a-a524-4930-8edc-9a4ef7ab3761 -->[\/vc_column_text][nectar_highlighted_text color_type=&#8221;regular&#8221; highlight_color=&#8221;#7000FF&#8221; text_color=&#8221;#000000&#8243; style=&#8221;regular_underline&#8221; highlight_expansion=&#8221;default&#8221; underline_thickness=&#8221;1px&#8221; text_direction=&#8221;default&#8221;]Ethics here means remaining objective and fact-based. An AI should not be controlled or colored by personal opinions, but by clearly defined, comprehensible information that results from well-founded user research.[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;40px&#8221; top_padding_phone=&#8221;12vw&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;10px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;&#8221; text_direction=&#8221;default&#8221; max_width=&#8221;700&#8243;]\n<h3>Reflection on effects<\/h3>\n<p><!-- notionvc: d8dacc4a-a524-4930-8edc-9a4ef7ab3761 -->[\/vc_column_text][nectar_highlighted_text color_type=&#8221;regular&#8221; highlight_color=&#8221;#7000FF&#8221; text_color=&#8221;#000000&#8243; style=&#8221;regular_underline&#8221; highlight_expansion=&#8221;default&#8221; underline_thickness=&#8221;1px&#8221; text_direction=&#8221;default&#8221;]Acting ethically also means considering the consequences of AI recommendations or decisions:[\/nectar_highlighted_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-check\" data-animation=\"true\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"5px\" data-alignment=\"left\"> \n<ul>\n<li>Who could benefit from this &#8211; and who could be disadvantaged?<\/li>\n<li>What unintended effects could arise?<\/li>\n<\/ul>\n <\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;40px&#8221; top_padding_phone=&#8221;12vw&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;10px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;&#8221; text_direction=&#8221;default&#8221; max_width=&#8221;700&#8243;]\n<h3>Ethics begins with awareness &#8211; not with technology<\/h3>\n<p><!-- notionvc: d8dacc4a-a524-4930-8edc-9a4ef7ab3761 -->[\/vc_column_text][nectar_highlighted_text color_type=&#8221;regular&#8221; highlight_color=&#8221;#7000FF&#8221; text_color=&#8221;#000000&#8243; style=&#8221;regular_underline&#8221; highlight_expansion=&#8221;default&#8221; underline_thickness=&#8221;1px&#8221; text_direction=&#8221;default&#8221;]The more clearly we are aware of the initial situation, the application purpose and the target group, the better we can control the output of AI systems &#8211; without becoming misguided ourselves.[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;40px&#8221; top_padding_phone=&#8221;12vw&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;ch3&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;10px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221; css=&#8221;&#8221; text_direction=&#8221;default&#8221; max_width=&#8221;700&#8243;]\n<h2>To summarize: Responsibility begins with input<\/h2>\n<p><!-- notionvc: d8dacc4a-a524-4930-8edc-9a4ef7ab3761 -->[\/vc_column_text][nectar_highlighted_text color_type=&#8221;regular&#8221; highlight_color=&#8221;#7000FF&#8221; text_color=&#8221;#000000&#8243; style=&#8221;regular_underline&#8221; highlight_expansion=&#8221;default&#8221; underline_thickness=&#8221;1px&#8221; text_direction=&#8221;default&#8221;]<a href=\"https:\/\/www.panter.ch\/en\/stories\/ai-changes-everything-our-approach\/\">Artificial intelligence<\/a> impresses with its efficiency &#8211; but we must not allow ourselves to be misled by it. Just because an answer comes quickly, it is not automatically correct &#8211; or ethical.<\/p>\n<p>Ethical AI starts with the prompt. It is not created by technology alone, but by conscious action, a clear understanding of the goal and responsibility towards society.<\/p>\n<p>Ethics does not only mean avoiding risks such as discrimination or bias &#8211; but above all: remaining human. In development, in application and in dialog with technology.<\/p>\n<p>Because machines can provide support. But responsibility remains human.[\/nectar_highlighted_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>Trustworthy AI needs conscious input. This article shows why you as a user make the difference. <\/p>\n","protected":false},"author":3,"featured_media":15315,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"footnotes":""},"categories":[276,359,274],"tags":[],"class_list":["post-15313","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai-data-en","category-ai-regulation","category-blog-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ethical AI: The guide to fair and human-centered systems<\/title>\n<meta name=\"description\" content=\"Trustworthy AI needs conscious input. This article shows why you as a user make the difference.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.panter.ch\/en\/stories\/ethical-ai-starts-with-the-prompt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ethical AI starts with the prompt\" \/>\n<meta property=\"og:description\" content=\"Trustworthy AI needs conscious input. This article shows why you as a user make the difference.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.panter.ch\/en\/stories\/ethical-ai-starts-with-the-prompt\/\" \/>\n<meta property=\"og:site_name\" content=\"Panter AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/panterch\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-04T08:11:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-12T13:38:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.panter.ch\/wp-content\/uploads\/google-deepmind-XEfyYsUMdR4-unsplash-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roberto\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@panterch\" \/>\n<meta name=\"twitter:site\" content=\"@panterch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roberto\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/stories\\\/ethical-ai-starts-with-the-prompt\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/stories\\\/ethical-ai-starts-with-the-prompt\\\/\"},\"author\":{\"name\":\"Roberto\",\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/#\\\/schema\\\/person\\\/17955a8092d4a5671347f2f158635479\"},\"headline\":\"Ethical AI starts with the prompt\",\"datePublished\":\"2025-08-04T08:11:23+00:00\",\"dateModified\":\"2025-08-12T13:38:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/stories\\\/ethical-ai-starts-with-the-prompt\\\/\"},\"wordCount\":3213,\"publisher\":{\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/stories\\\/ethical-ai-starts-with-the-prompt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.panter.ch\\\/wp-content\\\/uploads\\\/google-deepmind-XEfyYsUMdR4-unsplash-1-scaled.jpg\",\"articleSection\":[\"AI &amp; Data\",\"AI Regulation\",\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/stories\\\/ethical-ai-starts-with-the-prompt\\\/\",\"url\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/stories\\\/ethical-ai-starts-with-the-prompt\\\/\",\"name\":\"Ethical AI: The guide to fair and human-centered systems\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/stories\\\/ethical-ai-starts-with-the-prompt\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/stories\\\/ethical-ai-starts-with-the-prompt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.panter.ch\\\/wp-content\\\/uploads\\\/google-deepmind-XEfyYsUMdR4-unsplash-1-scaled.jpg\",\"datePublished\":\"2025-08-04T08:11:23+00:00\",\"dateModified\":\"2025-08-12T13:38:36+00:00\",\"description\":\"Trustworthy AI needs conscious input. This article shows why you as a user make the difference.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/stories\\\/ethical-ai-starts-with-the-prompt\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.panter.ch\\\/en\\\/stories\\\/ethical-ai-starts-with-the-prompt\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/stories\\\/ethical-ai-starts-with-the-prompt\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.panter.ch\\\/wp-content\\\/uploads\\\/google-deepmind-XEfyYsUMdR4-unsplash-1-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.panter.ch\\\/wp-content\\\/uploads\\\/google-deepmind-XEfyYsUMdR4-unsplash-1-scaled.jpg\",\"width\":2560,\"height\":1440,\"caption\":\"Mehrere H\u00e4nde mit unterschiedlichen Hautt\u00f6nen strecken sich zur Mitte hin und verschmelzen mit abstrakten, wirbelnden Clustern - und visualisieren, wie Mit KI direkt mit Daten sprechen eine nahtlose Interaktion \u00fcber verschiedene Hintergr\u00fcnde hinweg vor einem weichen beigen Hintergrund erm\u00f6glicht.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/stories\\\/ethical-ai-starts-with-the-prompt\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/salient-architect-landing\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ethical AI starts with the prompt\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/\",\"name\":\"Panter AG\",\"description\":\"Smarter, better, human.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/#organization\",\"name\":\"Panter AG\",\"alternateName\":\"Panter\",\"url\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.panter.ch\\\/wp-content\\\/uploads\\\/Panter_Favicon_696x696.jpg\",\"contentUrl\":\"https:\\\/\\\/www.panter.ch\\\/wp-content\\\/uploads\\\/Panter_Favicon_696x696.jpg\",\"width\":696,\"height\":696,\"caption\":\"Panter AG\"},\"image\":{\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/panterch\",\"https:\\\/\\\/x.com\\\/panterch\",\"https:\\\/\\\/ch.linkedin.com\\\/company\\\/panter-ch\",\"https:\\\/\\\/www.instagram.com\\\/panter.ch\\\/\",\"https:\\\/\\\/github.com\\\/panter\"],\"description\":\"Wir von Panter sind Macher und Techies mit interdisziplin\u00e4rem Know-how \u2013 von Softwareentwicklung \u00fcber Design bis zu AI-Expertise. Mit innovativen, nutzerzentrierten L\u00f6sungen, modernster Technologie und einem starken Netzwerk entwickeln wir Services, die Ihre Nutzer begeistern und Ihr Unternehmen voranbringen. Als Schweizer Software- und Beratungsunternehmen stehen wir f\u00fcr Qualit\u00e4t, Innovationskraft und partnerschaftliche Zusammenarbeit \u2013 mit Herz und Verstand.\",\"email\":\"hello@panter.ch\",\"telephone\":\"+41 44 500 29 04\",\"legalName\":\"Panter AG\",\"foundingDate\":\"2005-01-01\",\"vatID\":\"CHE-262.202.358\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.panter.ch\\\/en\\\/#\\\/schema\\\/person\\\/17955a8092d4a5671347f2f158635479\",\"name\":\"Roberto\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/63049a62ffa6445b337ce3fa0e7ad5dbf289f7541d5f9e0f10d871cc3b4241a8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/63049a62ffa6445b337ce3fa0e7ad5dbf289f7541d5f9e0f10d871cc3b4241a8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/63049a62ffa6445b337ce3fa0e7ad5dbf289f7541d5f9e0f10d871cc3b4241a8?s=96&d=mm&r=g\",\"caption\":\"Roberto\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ethical AI: The guide to fair and human-centered systems","description":"Trustworthy AI needs conscious input. This article shows why you as a user make the difference.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.panter.ch\/en\/stories\/ethical-ai-starts-with-the-prompt\/","og_locale":"en_US","og_type":"article","og_title":"Ethical AI starts with the prompt","og_description":"Trustworthy AI needs conscious input. This article shows why you as a user make the difference.","og_url":"https:\/\/www.panter.ch\/en\/stories\/ethical-ai-starts-with-the-prompt\/","og_site_name":"Panter AG","article_publisher":"https:\/\/www.facebook.com\/panterch","article_published_time":"2025-08-04T08:11:23+00:00","article_modified_time":"2025-08-12T13:38:36+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/www.panter.ch\/wp-content\/uploads\/google-deepmind-XEfyYsUMdR4-unsplash-1-scaled.jpg","type":"image\/jpeg"}],"author":"Roberto","twitter_card":"summary_large_image","twitter_creator":"@panterch","twitter_site":"@panterch","twitter_misc":{"Written by":"Roberto","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.panter.ch\/en\/stories\/ethical-ai-starts-with-the-prompt\/#article","isPartOf":{"@id":"https:\/\/www.panter.ch\/en\/stories\/ethical-ai-starts-with-the-prompt\/"},"author":{"name":"Roberto","@id":"https:\/\/www.panter.ch\/en\/#\/schema\/person\/17955a8092d4a5671347f2f158635479"},"headline":"Ethical AI starts with the prompt","datePublished":"2025-08-04T08:11:23+00:00","dateModified":"2025-08-12T13:38:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.panter.ch\/en\/stories\/ethical-ai-starts-with-the-prompt\/"},"wordCount":3213,"publisher":{"@id":"https:\/\/www.panter.ch\/en\/#organization"},"image":{"@id":"https:\/\/www.panter.ch\/en\/stories\/ethical-ai-starts-with-the-prompt\/#primaryimage"},"thumbnailUrl":"https:\/\/www.panter.ch\/wp-content\/uploads\/google-deepmind-XEfyYsUMdR4-unsplash-1-scaled.jpg","articleSection":["AI &amp; Data","AI Regulation","Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.panter.ch\/en\/stories\/ethical-ai-starts-with-the-prompt\/","url":"https:\/\/www.panter.ch\/en\/stories\/ethical-ai-starts-with-the-prompt\/","name":"Ethical AI: The guide to fair and human-centered systems","isPartOf":{"@id":"https:\/\/www.panter.ch\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.panter.ch\/en\/stories\/ethical-ai-starts-with-the-prompt\/#primaryimage"},"image":{"@id":"https:\/\/www.panter.ch\/en\/stories\/ethical-ai-starts-with-the-prompt\/#primaryimage"},"thumbnailUrl":"https:\/\/www.panter.ch\/wp-content\/uploads\/google-deepmind-XEfyYsUMdR4-unsplash-1-scaled.jpg","datePublished":"2025-08-04T08:11:23+00:00","dateModified":"2025-08-12T13:38:36+00:00","description":"Trustworthy AI needs conscious input. This article shows why you as a user make the difference.","breadcrumb":{"@id":"https:\/\/www.panter.ch\/en\/stories\/ethical-ai-starts-with-the-prompt\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.panter.ch\/en\/stories\/ethical-ai-starts-with-the-prompt\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.panter.ch\/en\/stories\/ethical-ai-starts-with-the-prompt\/#primaryimage","url":"https:\/\/www.panter.ch\/wp-content\/uploads\/google-deepmind-XEfyYsUMdR4-unsplash-1-scaled.jpg","contentUrl":"https:\/\/www.panter.ch\/wp-content\/uploads\/google-deepmind-XEfyYsUMdR4-unsplash-1-scaled.jpg","width":2560,"height":1440,"caption":"Mehrere H\u00e4nde mit unterschiedlichen Hautt\u00f6nen strecken sich zur Mitte hin und verschmelzen mit abstrakten, wirbelnden Clustern - und visualisieren, wie Mit KI direkt mit Daten sprechen eine nahtlose Interaktion \u00fcber verschiedene Hintergr\u00fcnde hinweg vor einem weichen beigen Hintergrund erm\u00f6glicht."},{"@type":"BreadcrumbList","@id":"https:\/\/www.panter.ch\/en\/stories\/ethical-ai-starts-with-the-prompt\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.panter.ch\/en\/salient-architect-landing\/"},{"@type":"ListItem","position":2,"name":"Ethical AI starts with the prompt"}]},{"@type":"WebSite","@id":"https:\/\/www.panter.ch\/en\/#website","url":"https:\/\/www.panter.ch\/en\/","name":"Panter AG","description":"Smarter, better, human.","publisher":{"@id":"https:\/\/www.panter.ch\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.panter.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.panter.ch\/en\/#organization","name":"Panter AG","alternateName":"Panter","url":"https:\/\/www.panter.ch\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.panter.ch\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.panter.ch\/wp-content\/uploads\/Panter_Favicon_696x696.jpg","contentUrl":"https:\/\/www.panter.ch\/wp-content\/uploads\/Panter_Favicon_696x696.jpg","width":696,"height":696,"caption":"Panter AG"},"image":{"@id":"https:\/\/www.panter.ch\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/panterch","https:\/\/x.com\/panterch","https:\/\/ch.linkedin.com\/company\/panter-ch","https:\/\/www.instagram.com\/panter.ch\/","https:\/\/github.com\/panter"],"description":"Wir von Panter sind Macher und Techies mit interdisziplin\u00e4rem Know-how \u2013 von Softwareentwicklung \u00fcber Design bis zu AI-Expertise. Mit innovativen, nutzerzentrierten L\u00f6sungen, modernster Technologie und einem starken Netzwerk entwickeln wir Services, die Ihre Nutzer begeistern und Ihr Unternehmen voranbringen. Als Schweizer Software- und Beratungsunternehmen stehen wir f\u00fcr Qualit\u00e4t, Innovationskraft und partnerschaftliche Zusammenarbeit \u2013 mit Herz und Verstand.","email":"hello@panter.ch","telephone":"+41 44 500 29 04","legalName":"Panter AG","foundingDate":"2005-01-01","vatID":"CHE-262.202.358","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"11","maxValue":"50"}},{"@type":"Person","@id":"https:\/\/www.panter.ch\/en\/#\/schema\/person\/17955a8092d4a5671347f2f158635479","name":"Roberto","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/63049a62ffa6445b337ce3fa0e7ad5dbf289f7541d5f9e0f10d871cc3b4241a8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/63049a62ffa6445b337ce3fa0e7ad5dbf289f7541d5f9e0f10d871cc3b4241a8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/63049a62ffa6445b337ce3fa0e7ad5dbf289f7541d5f9e0f10d871cc3b4241a8?s=96&d=mm&r=g","caption":"Roberto"}}]}},"_links":{"self":[{"href":"https:\/\/www.panter.ch\/en\/wp-json\/wp\/v2\/posts\/15313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.panter.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.panter.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.panter.ch\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.panter.ch\/en\/wp-json\/wp\/v2\/comments?post=15313"}],"version-history":[{"count":6,"href":"https:\/\/www.panter.ch\/en\/wp-json\/wp\/v2\/posts\/15313\/revisions"}],"predecessor-version":[{"id":15458,"href":"https:\/\/www.panter.ch\/en\/wp-json\/wp\/v2\/posts\/15313\/revisions\/15458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.panter.ch\/en\/wp-json\/wp\/v2\/media\/15315"}],"wp:attachment":[{"href":"https:\/\/www.panter.ch\/en\/wp-json\/wp\/v2\/media?parent=15313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.panter.ch\/en\/wp-json\/wp\/v2\/categories?post=15313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.panter.ch\/en\/wp-json\/wp\/v2\/tags?post=15313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}