{"id":8552,"date":"2023-11-06T10:37:27","date_gmt":"2023-11-06T09:37:27","guid":{"rendered":"https:\/\/www.panter.ch\/pantalk-13\/"},"modified":"2024-09-11T16:19:27","modified_gmt":"2024-09-11T14:19:27","slug":"pantalk-13","status":"publish","type":"post","link":"https:\/\/www.panter.ch\/en\/stories\/pantalk-13\/","title":{"rendered":"pan.talk: SEO &#038; Content Trends in 2024"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; 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gradient_type=&#8221;default&#8221;][vc_column_text]\n<h5>Speakers: <a href=\"https:\/\/www.linkedin.com\/in\/marco-schlauri\/\">Marco Schlauri<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/andreas-schl%C3%A4pfer\/\">Andreas Schl\u00e4pfer<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/joeline-fruchi\/\">Joeline Fruchi<\/a><\/h5>\n<h5>Location: <a href=\"https:\/\/zurich.impacthub.ch\/ueber-uns\/standorte\/colab-auer-co\/\">Colab &amp; Caf\u00e9 Auer &amp; Co.<\/a><\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding_phone=&#8221;12vw&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;10px&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h3 data-sourcepos=\"5:1-5:36\">Best practices are not enough<\/h3>\n[\/vc_column_text][vc_column_text]Marco, Andreas and Joeline from Digital Leverage took up the topic of SEO and content trends in this pan.talk.<br \/>\nThey emphasized why following guidelines alone often only leads to average results.<br \/>\nThe three experts also emphasized that SEO and content strategies today require far more than traditional approaches.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h3>New tools and tactics<\/h3>\n[\/vc_column_text][vc_column_text]A key aspect of the talk was the emphasis on the need to think outside the box and focus on approaches that have been proven in practice.<br \/>\nNew tools and tactics developing in the industry are also to be considered to gain competitive advantage.<br \/>\nThe concept of <strong>bot journey mapping<\/strong> was also discussed, with speakers explaining the importance of understanding the search intent and behavior of search engine crawlers in order to optimize content.<br \/>\nThis approach makes it possible to target content to the needs of users and search engines.<br \/>\nAnother focus of the presentation was the importance of <strong>E-E-A-T<\/strong> (Expertise, Experience, Authoritativeness and Trustworthiness) in the creation of content.<br \/>\nThe speakers emphasized that increasing emphasis should be placed on high-quality and trustworthy content.<br \/>\nAuthors should therefore be perceived as experts and the content should convey clear authority and credibility.<br \/>\nMarco, Andreas and Joeline also emphasized the importance of conversion-oriented content.<br \/>\nIt is not enough to generate a lot of traffic.<br \/>\nIt is crucial that the traffic is also converted into conversions.<br \/>\nStrategies for improving the conversion rate were also presented, including A\/B testing and user-friendly landing pages.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h3>Conclusion<\/h3>\n[\/vc_column_text][vc_column_text]The talk ended with the conclusion that a successful <a href=\"https:\/\/digitalleverage.ch\/content-marketing-strategie\/\">SEO and content strategy<\/a> today requires more than just following best practices.<br \/>\nContinuous development, practical approaches and adapting to the needs of users and search engines are essential to achieve outstanding results.[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>In this talk, Joeline, Marco and Andreas from Digital Leverage presented their own in-house frameworks from the areas of SEO &amp; 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