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Ethics is not just an accessory, but the guideline for dealing with the complex challenges of artificial intelligence. Only with a clear ethical understanding can it be ensured that AI systems not only function technically, but also serve people and create social benefits.

AI is increasingly changing how we live, work and communicate. With this development comes a growing responsibility to use AI consciously and responsibly. Ethics play a central role here, because AI is not neutral: it reflects the values, perspectives and intentions of those who develop and use it.

A key aspect in the ethical use of AI is that we as humans have control over the input. Algorithms react to the information we give them – be it text, data or commands. It is therefore crucial to know the target group precisely and to clearly define the purpose of the use of AI. The more precise and conscious the input is, the more relevant and responsible the output will be.

Unclear or biased input can not only lead to unusable results, but also increase ethical risks such as discrimination, manipulation or abuse. Only when developers, users and decision-makers understand the value of clear communication and targeted input can AI systems be created that are transparent, fair and trustworthy.

How the EU defines trustworthy AI

According to the European Commission’s Ethics Guidelines for Trustworthy AI, AI must be human-centered and meet the following requirements:

  • Human autonomy and supervision: AI systems should enable people to make informed decisions and at the same time enable appropriate control.
  • Technical robustness and safety: They must work reliably and safely – even in the event of a fault.
  • Data protection and data quality: The protection of personal data and the integrity of data are essential.
  • Transparency: AI processes must be comprehensible and easy to understand.
  • Diversity, non-discrimination and fairness: Distortions and discrimination must be avoided.
  • Social and ecological well-being: AI should be developed sustainably and for the benefit of all.
  • Accountability: Responsibility and control mechanisms must be guaranteed.

These principles show: Ethics begins with an awareness of the context, purpose and target group of an AI – and does not end with the technology, but with its responsible design and application.

What does it mean to interact ethically with AI?

Interacting ethically with AI means being aware of the consequences of one’s own actions, especially when using, developing or applying AI systems. It means dealing responsibly with data, inputs and results without unconsciously transferring one’s own prejudices or unreflected assumptions.

An ethical approach encompasses several aspects:

Contextual understanding

AI does not react “intelligently” in the human sense – it processes information purely on the basis of data. That’s why context is key:

  • Who uses AI?
  • What is it used for?
  • In which environment or for which target group is it intended?

Without this clarity, misunderstandings, misinterpretations or even unintentional discrimination can arise.

Transparent target definition

An ethical AI design begins with the question: What should this system do – and for whom? Only when these questions are clearly answered can inputs be designed sensibly and results correctly classified.

Precision instead of opinion

Ethics here means remaining objective and fact-based. An AI should not be controlled or colored by personal opinions, but by clearly defined, comprehensible information that results from well-founded user research.

Reflection on effects

Acting ethically also means considering the consequences of AI recommendations or decisions:

  • Who could benefit from this – and who could be disadvantaged?
  • What unintended effects could arise?

Ethics begins with awareness – not with technology

The more clearly we are aware of the initial situation, the application purpose and the target group, the better we can control the output of AI systems – without becoming misguided ourselves.

To summarize: Responsibility begins with input

Artificial intelligence impresses with its efficiency – but we must not allow ourselves to be misled by it. Just because an answer comes quickly, it is not automatically correct – or ethical.

Ethical AI starts with the prompt. It is not created by technology alone, but by conscious action, a clear understanding of the goal and responsibility towards society.

Ethics does not only mean avoiding risks such as discrimination or bias – but above all: remaining human. In development, in application and in dialog with technology.

Because machines can provide support. But responsibility remains human.